Textual analysis of “Kerrang”.
“Kerrang” was first published on the 6th June 1981, by Beuer consumer media in the United Kingdom. The magazine’s name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.
The target audience for “Kerrang” is mainly 12-40 year olds who are interested in Rock music; both males and females read it however. This magazine has a very unique Brand identity as the front cover usually consists of more than one person, pus the Masthead uses a very personal font to the magazine; no other magazine uses font similar to this. The font is very simple block capitals; however, through the letters of “Kerrang” there are slashes, which could suggest smashed glass as music can be so load it may do this.
There is a strap line at the top of the magazine which adds extra information about the magazine and will try to tempt the reader to but it, for example it says, “WIN! Over £1000 for xmas presents!” Also, the coverlines are laid out in a very unique way on the front page of this edition of “Kerrang”, they are all down the middle of the page, separating the five people shown on the front cover. This adds an element of difference and excitement to the magazine as most magazines are not laid out like this. The coverlines are all, similarly to the strapline, trying to tempt you into buying it. “Why 2009 Rocked!” is one of the coverlines, above it there are names of Rock bands which the audience of the magazine will relate to.
Furthermore, in a little circle near the top of the page it says, “massive 88 page issue!” this will therefore interest possible buyers as it states this “Kerrang” is full of information and things of their interest.
Many photographs are used on the front cover of “Kerrang”, this is because people mostly relate to photo’s than words. The shots used for the main pictures on the front cover are mid-shots. These are used so you get a clear image of the person’s body language and facial expressions. Also, the two people on either side of the group are holding out a Christmas cracker and a party blower, this makes the reader feel involved within the picture, especially as the cracker looks like it is being passed to you. This also makes the magazine seem very open and fun- filled. Furthermore, one of the person’s is wearing a mask on his head as he is from “Slipknot”. This is effective as it creates a serious contrast between the cheerful moods of the people on the ends. Three of the people are looking directly into the camera which also helps to make the reader feel involved.
As well as the main image there are three small images at the bottom which have a coverline of “photos of 2009 poster special.” The photographs are then snippets of some of the posters you will get; once again tempting the reader into buying the magazine. There are also pictures of both mean and women, so that both sexes will be interested in buying the magazine. The people within the pictures also look very well dressed and the woman has very lovely make-up and hair to make them look more attractive.
“Kerrang” was first published on the 6th June 1981, by Beuer consumer media in the United Kingdom. The magazine’s name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.
The target audience for “Kerrang” is mainly 12-40 year olds who are interested in Rock music; both males and females read it however. This magazine has a very unique Brand identity as the front cover usually consists of more than one person, pus the Masthead uses a very personal font to the magazine; no other magazine uses font similar to this. The font is very simple block capitals; however, through the letters of “Kerrang” there are slashes, which could suggest smashed glass as music can be so load it may do this.
There is a strap line at the top of the magazine which adds extra information about the magazine and will try to tempt the reader to but it, for example it says, “WIN! Over £1000 for xmas presents!” Also, the coverlines are laid out in a very unique way on the front page of this edition of “Kerrang”, they are all down the middle of the page, separating the five people shown on the front cover. This adds an element of difference and excitement to the magazine as most magazines are not laid out like this. The coverlines are all, similarly to the strapline, trying to tempt you into buying it. “Why 2009 Rocked!” is one of the coverlines, above it there are names of Rock bands which the audience of the magazine will relate to.
Furthermore, in a little circle near the top of the page it says, “massive 88 page issue!” this will therefore interest possible buyers as it states this “Kerrang” is full of information and things of their interest.
Many photographs are used on the front cover of “Kerrang”, this is because people mostly relate to photo’s than words. The shots used for the main pictures on the front cover are mid-shots. These are used so you get a clear image of the person’s body language and facial expressions. Also, the two people on either side of the group are holding out a Christmas cracker and a party blower, this makes the reader feel involved within the picture, especially as the cracker looks like it is being passed to you. This also makes the magazine seem very open and fun- filled. Furthermore, one of the person’s is wearing a mask on his head as he is from “Slipknot”. This is effective as it creates a serious contrast between the cheerful moods of the people on the ends. Three of the people are looking directly into the camera which also helps to make the reader feel involved.
As well as the main image there are three small images at the bottom which have a coverline of “photos of 2009 poster special.” The photographs are then snippets of some of the posters you will get; once again tempting the reader into buying the magazine. There are also pictures of both mean and women, so that both sexes will be interested in buying the magazine. The people within the pictures also look very well dressed and the woman has very lovely make-up and hair to make them look more attractive.
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