Textual analysis of "Mixmag" front cover.
The first issue of "Mixmag" was printed on February 1 1983 as a 16-page black and white magazine published by DMC, the DJ mailout service. It is a British dance music and clubbing magazine adn there are claims that it is the "World's biggest dance and clubbing magazine", as it says on the front cover of the issue i am analysing. This claim is put on the top of the magazine like a strap line. This is to allow readers to see it so they are tempted to buy it as they feel it will be value for money.
The masthead- "Mixmag" , is at the top of the front cover and is in a flourescent yellow to symbolise the clubbing feature of the magazine as this colour is used a lot in clubs. By having the masthead at the top of the page it makes it stand out because that is where people expect to see it so they will notice it. Also the colour of it helps it to stand out. The font of the masthead is very simple but unique to the magazine. It is very smooth and flowing, without any sharp edges; a serious contrast to the "Kerrang" analysed. Also, the "I" within the masthead is dotted to look like a DJ's decks, this then adds to the clubbing theme. Anchored to the masthead is a small triangular text box that says, " FREE Best of '09 mix CD". This is then another way the publishers have tempted people to buy the magazine because, if the customers are interested in dance music, this is a very good offer.
This magazine is mainly aimed at 16- 27 year olds because you are unable to go clubbing unless you are over 18, however at 16 you would be interested, and afetr about 27 years old, the interest in clubbing would die down.
There are coverlines all down the left and right hand side of the page, which give information on what is in this edition of "Mixmag". This will make the magazine much more user friendly because it makes it easier to see what is in the magazine at first glance. Some of the coverlines are things like: " Our top DJs, tunes, clubs and ablums revealed." and also " The art of vinyl". These are put on the front cover of the magazine to try and tempt people into buying it as people will read them nd take interest into it. There is also a small column at the bottom of the page which shows who is featured within the magazine. There are artists like: " Dizzee Rascal and La roux". These are names that a lot of people can relate to so therefore buy the magazine as they want to find out more about why they are in the it. There is then a main coverline in the middle of the pge, over the main picture, which says, " 2009: F*** me, what a year!" By having this in the centre of the page your eyes re immediately drawn to it, giving teh magazine a slight wow factor as you then wonder why it was such an brilliant year. The last part is also in the very bright yellow, which is used a lot on the front cover, to also help make it stand out.
The colours used within the magazine are very simple, with a very plain brown background, which i think is a door. This simple background then helps to emphasise the fluorescent yellow that is used for the masthead and other peices of writing. The fluorescent yellow is then used as it stands out so much, as yellow is the first colour that the eye see's. White is also used on ths front cover, to make it seem a little more mellow and chilled out, also to add a little more colour, giving the front cover more depth.
There are only two images used on the front cover of this "Mixmag", however one of them is a very large mid shot of a man , situated in the centre of the page. He has purple lines on his top which contrast with the other colours used, and he is wearing sunglasses and looking very relaxed. I feel he is posing as the steroetypical raver that people would recognise. He is doing this because people will relate to him and want to buy the magazine. By using a mid shot for this main image on the front cover, it allows you to see he persons body language and facial expressions. His body langauge shows he is very chilled out, as does his facial expression. The other image used is a very small on of a young blonder haired girl, who looks like she is on a night out, having lots of fun. The image is a close up so you can very clearly see her facial expressions and she seems to be singing or laughing. Anchored to this image there is a caption that says " Don't stay in, Last-minute NYE party guide". This then tells people that if you use this guide you will end up having a lot of fun, like this girl in the picture. She is also very attractive so helps to catch peoples eye.
The price of the magazine and the date it was issued is in the bottom right hand corner, the magazine costs £4.20 and it was issued in January 2010. The reason it is situated where it is, is so you look at everything else before the price, so you will be vey tempted to buy it, also you read from the left to right so it will be the very last thing you see.
The first issue of "Mixmag" was printed on February 1 1983 as a 16-page black and white magazine published by DMC, the DJ mailout service. It is a British dance music and clubbing magazine adn there are claims that it is the "World's biggest dance and clubbing magazine", as it says on the front cover of the issue i am analysing. This claim is put on the top of the magazine like a strap line. This is to allow readers to see it so they are tempted to buy it as they feel it will be value for money.
The masthead- "Mixmag" , is at the top of the front cover and is in a flourescent yellow to symbolise the clubbing feature of the magazine as this colour is used a lot in clubs. By having the masthead at the top of the page it makes it stand out because that is where people expect to see it so they will notice it. Also the colour of it helps it to stand out. The font of the masthead is very simple but unique to the magazine. It is very smooth and flowing, without any sharp edges; a serious contrast to the "Kerrang" analysed. Also, the "I" within the masthead is dotted to look like a DJ's decks, this then adds to the clubbing theme. Anchored to the masthead is a small triangular text box that says, " FREE Best of '09 mix CD". This is then another way the publishers have tempted people to buy the magazine because, if the customers are interested in dance music, this is a very good offer.
This magazine is mainly aimed at 16- 27 year olds because you are unable to go clubbing unless you are over 18, however at 16 you would be interested, and afetr about 27 years old, the interest in clubbing would die down.
There are coverlines all down the left and right hand side of the page, which give information on what is in this edition of "Mixmag". This will make the magazine much more user friendly because it makes it easier to see what is in the magazine at first glance. Some of the coverlines are things like: " Our top DJs, tunes, clubs and ablums revealed." and also " The art of vinyl". These are put on the front cover of the magazine to try and tempt people into buying it as people will read them nd take interest into it. There is also a small column at the bottom of the page which shows who is featured within the magazine. There are artists like: " Dizzee Rascal and La roux". These are names that a lot of people can relate to so therefore buy the magazine as they want to find out more about why they are in the it. There is then a main coverline in the middle of the pge, over the main picture, which says, " 2009: F*** me, what a year!" By having this in the centre of the page your eyes re immediately drawn to it, giving teh magazine a slight wow factor as you then wonder why it was such an brilliant year. The last part is also in the very bright yellow, which is used a lot on the front cover, to also help make it stand out.
The colours used within the magazine are very simple, with a very plain brown background, which i think is a door. This simple background then helps to emphasise the fluorescent yellow that is used for the masthead and other peices of writing. The fluorescent yellow is then used as it stands out so much, as yellow is the first colour that the eye see's. White is also used on ths front cover, to make it seem a little more mellow and chilled out, also to add a little more colour, giving the front cover more depth.
There are only two images used on the front cover of this "Mixmag", however one of them is a very large mid shot of a man , situated in the centre of the page. He has purple lines on his top which contrast with the other colours used, and he is wearing sunglasses and looking very relaxed. I feel he is posing as the steroetypical raver that people would recognise. He is doing this because people will relate to him and want to buy the magazine. By using a mid shot for this main image on the front cover, it allows you to see he persons body language and facial expressions. His body langauge shows he is very chilled out, as does his facial expression. The other image used is a very small on of a young blonder haired girl, who looks like she is on a night out, having lots of fun. The image is a close up so you can very clearly see her facial expressions and she seems to be singing or laughing. Anchored to this image there is a caption that says " Don't stay in, Last-minute NYE party guide". This then tells people that if you use this guide you will end up having a lot of fun, like this girl in the picture. She is also very attractive so helps to catch peoples eye.
The price of the magazine and the date it was issued is in the bottom right hand corner, the magazine costs £4.20 and it was issued in January 2010. The reason it is situated where it is, is so you look at everything else before the price, so you will be vey tempted to buy it, also you read from the left to right so it will be the very last thing you see.
No comments:
Post a Comment